BIA/Kelsey: Small/Medium Businesses To Spend More Than $50 Billion On Local Media By 2015
September 3, 2014

In a preview of its forthcoming U.S. Local Media Forecast 2015, BIA/Kelsey estimates spending on local media by small to medium-sized businesses (SMBs) will reach $50.4 billion in 2015, representing 35.8 percent of total local media spending. SMBs will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital.

SMB spending on local media is on par with that of national brands, which will spend $50.5 billion on local media in 2015, representing 35.9 percent of total local media spending. An additional $39.8 billion in local media spending will come from local brands that are not SMBs. According to BIA/Kelsey's data; each of these local advertiser segments—SMBs, national brands, and non-SMB local business—will increase their local media spend by double-digit percentages over the course of the forecast period.

BIA/Kelsey will issue its 2015 forecast on Day 1 of its upcoming "Leading In Local: SMB Digital Marketing" conference, which takes place September 22-24 in New Orleans. The firm has moved the timing of its annual forecast from the spring to the fall to align with the annual strategic planning season of its clients.

"Shifting the release of our annual forecast to the fall follows the natural budgeting cycle companies go through each year," said Mark Fratrik, Chief Economist for BIA/Kelsey. "Our clients have told us this information is most valuable at the very beginning of the fall when they are initiating their budget planning for the upcoming year. The five-year forecast will feature an emphasis on the upcoming year to give companies the information they need most, when they need it."

The 2015 forecast, which will be delivered to BIA/Kelsey’s clients later this month, includes breakouts for mobile, social, interactive/online and video. A "Full Edition" of the forecast will also be published, offering a 360-degree view of the market for all spending on local advertising, covering 12 media segments: newspapers, radio, over-the-air TV, cable TV, out-of-home, direct mail, directories, magazines, online, mobile and social. For more information about "Leading In Local: SMB Digital Marketing," including the complete agenda, list of speakers and online registration, visit http://www.biakelsey.com/LeadingInLocalSMBDigital.




 
Breaking News
Emmis Reports Lower Revenue in Full Fiscal Year, Fourth Quarter
Radio One Net Revenue Up 3.1 Percent in First Quarter
May 4, 2016
iHeartMedia Reports Results for First Quarter
Beasley Broadcast Group Reports Revenue Growth in Q1
WDJX/Louisville DJ Alex Clark Cast In New Fox TV Series Coupled
Dave Ramsey to Keynote 2016 Radio Show
In Brief - May 4, 2016
May 3, 2016
CBS Corporate Revenue Up 10 Percent In First Quarter
Adam Wiener Named EVP/GM, CBS Local Digital Media
iHeartRadio Breaks Another Record: 85 Million Registered Users
Greater Media Renews Relationship with Triton Digital
Live Nation Reports $1.2 Billion in Q1 Revenue
In Brief - May 3, 2016
May 2, 2016
Entercom Reports First Quarter Results
Cumulus Names Brian Demay PD of WRRM-FM/Cincinnati
CBS Radio Names Kenetta Bailey SVP/Marketing
April 29, 2016
Pandora Revenue, Listenership Rises In Q1
In Brief - April 29, 2016
April 28, 2016
SiriusXM Reports First Quarter 2016 Results
CMG Tulsa Names Nathan Reed Director of Branding & Programming at KRAV-FM
Cumulus Media Shreveport Ups Julie Kansy to PD at KQHN
ASCAP Revenue Tops $1 Billion For Second Straight Year
April 27, 2016
Blaire Galaton-Kelleher Joins “The Jack Diamond Morning Show” On WRQX/Washington, D.C
Premiere Networks To Provide Distribution For Aiir
Music News
Austin City Limits Led By Radiohead, Mumford & Sons, Kendrick Lamar
Quick Hits: Alicia Keys, Celine Dion, Kanye West
McCartney, Stones, The Who Top New Festival
Quick Hits: Radiohead, Chris Brown, Against Me!, Violent Femmes, Miike Snow
As Expected, Beyoncé Tops Billboard Chart With Lemonade
Quick Hits: Prince, Radio Disney Music Awards, Radiohead, classic rock festival, Red Hot Chili Peppers, Garbage
FMQB Photo Pass: Pearl Jam
Blink-182 Announce Album, Tour With Matt Skiba
Drake Expands Tour, Reveals Tracklist For Views
Quick Hits: Demi Lovato & Joe Jonas, Cash Cash, Whitney Houston, Deftones' Chino Moreno
Quick Hits: Justin Bieber, Lady Gaga & Elton John, Prince, Thrival Festival, B.o.B
Quick Hits: Bumbershoot Festival, Fetty Wap, HARD Summer, Jenny Lewis, Bayside
Prince Returns To The Top Of The Billboard 200
Drake Announces Summer Sixteen Tour, OVO Fest
Quick Hits: Billboard Music Awards, Guns N' Roses, Tegan and Sara, Twin Peaks, Jennifer Hudson, Billy Paul
FMQB NOW

Nick Petropoulos
Head of Promotion
Glassnote Music

    Question Of
      The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!