Taylor Swift Shatters Airplay Record with "Shake It Off"
September 3, 2014
Taylor Swift set a new record this past week at Mediabase for “Most Top 40 and Hot AC Stations To Add The Song In First Week” with her latest single "Shake It Off”, being added by 277 stations. It's the highest Billboard Top 40 chart debut since 1993 as it ties with Mariah Carey's #12 single "Dreamlover" from that year. Plus, it has held #1 on the Hot 100 for two consecutive weeks.
 
"Shake It Off” is also the highest charting debut ever recorded at the Mediabase Hot AC format, coming in at #10*. It is the largest one week spin gain ever recorded on the Mediabase Top 40 and the Hot AC charts.
 
Penned by Swift and hit-makers Max Martin and Shellback, the song serves as the lead-off single from her forthcoming fifth full-length album, 1989, available in stores and via digital retailers October 27.
 
Achieving stunning success, “Shake It Off” received 176 adds at Top 40 and 101 adds at Hot AC, the most adds in a single week in the history of Mediabase’s Addboard.
 
This milestone is another landmark for the Grammy Award-winning multi-platinum superstar, and it lays the groundwork with immense excitement for 1989’s impending release.
 
Philippe Generale, President/C.E.O. of RCS/Media Monitors/Mediabase remarked, “The entire Mediabase team extends a sincere congratulations to everyone at Big Machine and Republic Records for the standout achievements made by Taylor Swift this week at Mediabase. As she clocks 176 adds at Top 40 this becomes the largest number of adds in a single 7-day period in the history of the Mediabase Add Board. Also, the largest spin gains on the Top 40 and Hot AC published charts at +7787 and +2856, as well as the record-setting top 10 chart debut on Hot AC. It’s an honor and a pleasure to report all of the exceptional accomplishments made by artists on the Mediabase charts – the most-recent belonging to Taylor Swift.”
 
Alissa Pollack, EVP Music & Partner Integrations at Clear Channel Networks and Mediabase remarked, “History was indeed made at Mediabase. Taylor Swift pulling in 176 Top 40 adds in her first full 7 days is a new record on the Mediabase Add Board. Taylor Swift is the latest superstar to rewrite some of our historical chart records. Mediabase is honored to be the industry standard by which records – such as the ones by Taylor Swift this week are maintained. Congratulations to TAYLOR SWIFT, Big Machine, and Republic Records on this history-making week!”
 
The song’s music video also accrued an impressive 66 million views and counting on VEVO after premiering earlier this week.



 
Music News
One Direction Dominates 2014 AMAs
Iggy Azalea, J. Lo To Team Up on AMAs
The Week In Review: 11/17-11/21
Quick Hits: Saturday Night Live, Billboard Touring Awards, YouTube Music Awards, Arcade Fire
Quick Hits: One Direction, Taylor Swift, Young The Giant, Guns N' Roses, Jimmy Ruffin
Taylor Swift's 1989 Remains At #1
Quick Hits: U2, Katy Perry, Paramore, Lana Del Rey, The Voice
Foo Fighters Announce Major 2015 North American Tour
Ed Sheeran Launches "Thinking Out Loud"
Quick Hits: American Music Awards, New Now Next Awards / Jessie J, Smashing Pumpkins, Prince Royce, Marilyn Manson, The Decemberists, Bonnaroo, James Blunt
U2 Postpones Tonight Show Residency
Quick Hits: AC/DC, J. Cole, Giorgio Moroder, alt-J, Lollapalooza South America
Kid Rock Gearing Up For First Kiss
The Week In Review: 11/10-11/14
Quick Hits: Paramore, AC/DC, Ryan Seacrest‘s New Year’s Rockin’ Eve
Breaking News
RAB Report: Radio Shows Double-Digit Growth In Digital Revenue For Q3
The Week In Review: 11/17-11/21
Jaysson Reno Named VP, Sales For KGO-AM, KSFO-AM
Kassof Research: CHR P1's: Excited & Social
In Brief - November 21, 2014
November 20, 2014
Cumulus Promotes Jeff Davis To National Director Of Stratus Music Scheduling
Mike Fredrick Named Hubbard Radio Cincinnati VP/Market Manager
Hubbard Radio Announces New Division, 2060 Digital, LLC
Kassof Research: Christian Radio P1’s: Mission Accomplished
In Brief - November 20, 2014
November 19, 2014
Musicians On Call Raises $700,000 At 15th Anniversary Celebration
iStreamMEDIA Adds Christopher Cottrill As VP/Music Content, Programming
Jordan Blaugrund Promoted To VP, Digital Marketing, RCA Records
DeVito/Verdi Retained To Drive Awareness Of NextRadio App
Kassof Research: Rock P1’s: Too Cool to Care?
In Brief - November 19, 2014
November 18, 2014
100.3 The Beat Launches In St. Louis
MADE Music Announces Partnership With Vevo
Kassof Research: Urban P1’s: Into It!
Southern California Radio Roars Back In October
In Brief - November 18, 2014
November 17, 2014
Vevo Announces Leadership Transition
BMG Acquires Vagrant Records
Republic Records Names Delmar Powell Director of Urban A&R
Gordon Smith, NAB To Be Honored By Broadcasters Foundation Of America
Kassof Research: News/Talk P1's: It's Not About Happy
FMQB NOW

Jon Zellner
SVPP, iHeartMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!