Rdio Updates App To Lead With Free Internet Radio Service, Introduces Personalization And Discovery Features
September 4, 2014
Untitled Document

Rdio today updates its app to lead with a free Internet radio service and introduces a suite of new features making it even easier for subscribers to listen to music any way they want, from stations to playlists to albums and to songs. Rdio’s free stations-first offering features 15 times more music than the leading Internet radio service and a wide variety of station types, including algorithmic artist- and genre-based stations, human-curated stations programmed to fit any mood or activity, personalized stations tuned to each individual listener, and stations based on tastemakers.

Anyone can now instantly enjoy rich, programmed-free stations -- no trial or subscription necessary -- and can enjoy all of the new features cross platform. This product update underscores Rdio’s commitment to create the best-in-class streaming Internet radio experience through personalized music discovery, coupled with a best in class on-demand subscription offering. 

The new features include:
• Home -- An evolving and constantly refreshing feed of personalized music stories that surfaces the best of Rdio in a single destination. Stories are built around the listener’s music preferences, recent activity from tastemakers and friends, recommendations from Rdio experts, and more.
• Favorites -- Expanding listeners’ collections so they can keep track of everything they love, all in one place.
• Browse -- Where Rdio’s new curated stations can be explored.
• Trending -- See which stations, songs, albums, artists, or playlists are popular among all Rdio music lovers, or toggle to people you follow and make it more personal.

“We are in the very early days of the era of streaming music and there is a huge opportunity to bring this remarkable experience to people around the world,” said Anthony Bay, CEO of Rdio. “For the first time in history, it’s possible to have access to all of the world’s music through a single application – any time and anywhere – tuned to you. We're focused on offering the world's best music experience built around the listener. We now lead with a free stations experience combined with the ability to upgrade to a full on-demand subscription service that offers access to any song, album or playlist, and additional stations features. Internet radio and music subscription have traditionally been seen as two different options but we believe there are compelling reasons for them to go hand-in-hand as one."

In the U.S., the free service is made possible through an innovative advertising and promotion partnership with Cumulus, whose Westwood One advertising sales division is the radio leader, including exclusive advertising launch support from Macy’s and Home Depot. Both partners will be supporting Rdio's advertising products, including running audio ads synched with high-impact display units across web and mobile, as well as creating branded stations that provide both partners with ownership of all audio ad messaging during station playback.

“This is the most exciting Internet radio product we’ve seen and provides a compelling complement to our nationwide broadcast radio platform,” said Lew Dickey, CEO of Cumulus. “Our partnership with Rdio creates a unique opportunity for advertisers to reach their target audiences whenever and wherever they consume audio content.”




 
Breaking News
iHeartRadio Music Festival To Stream, Broadcast Live Across Multiple Platforms Nationwide
Report: U.S. Advertising Expenditures Increased 0.7 Percent In Q2 2014
In Brief - September 17, 2014
September 16, 2014
Clear Channel Rebrands As iHeartMedia
Nielsen Releases Radar September 2014 Network Ratings
Republic Records Restructures Media Department, Adds Key Executives
NRG Media Names Erica Dreyer Director Of Integrated Media
In Brief - September 16, 2014
September 15, 2014
WLUP-FM/Chicago Takes Fresh Direction With New Weekday Line-up, Nationwide Talent Search
CCM+E San Antonio Names Don Gosselin PD For KAJA, KRPT
Justin Wittmayer Appointed VP/Market Manager For Cumulus San Francisco
BIA/Kelsey Releases New Study On SMB Social Media Usage
In Brief - September 15, 2014
September 12, 2014
Republic Records Names Rick Krim EVP, Artist Development
BIA/Kelsey Releases New Study On SMB Social Media Usage
The Week In Review: 9/8-9/12
NAB Donates To Committee To Protect Journalists In Honor of James Foley, Steven Sotloff
2014 NAB Marconi Radio Award Winners Announced
iStream Data Debuts, Appoints VP/GM
In Brief - September 12, 2014
September 11, 2014
CBS Radio, United Stations Radio Networks To Launch Scott Shannon Presents "America's Greatest Hits"
iBiquity Digital, TagStationTo Deliver Next Generation Of The Digital Dash
Pandora Strikes US Licensing Deal With BMG
NAB President, CEO Gordon Smith Opens 2014 Radio Show
In Brief - September 11, 2014
September 10, 2014
Music News
Taylor Swift Talks 1989
FMQB Photo Pass: Steve Winwood & Tom Petty
Quick Hits: Katy Perry / MTV EMAs, Icona Pop, Whitney Houston, Manchester Orchestra, Mary Lambert, K. Michelle
One Direction Says "Steal My Girl"
Quick Hits: Beyoncé & Jay Z, Neil Young's Bridge School Benefit, Bon Jovi, George Harrison
Quick Hits: Gwen Stefani, Iggy Azalea, Demi Lovato, Calvin Harris, Ellie Goulding, Kendrick Lamar
U2 Already Plotting Next Album?
The Week In Review: 9/8-9/12
Quick Hits: Madonna & Alicia Keys, Kanye West, Ariana Grande, iHeartRadio Australia Music Festival, Stevie Wonder
Maroon 5 Land Second #1 Album With V
Ariana Grande To Hit The Road For "The Honeymoon Tour"
Quick Hits: Nicki Minaj, Paul McCartney, John Mellencamp, The Lumineers
U2 Gives Away New Album Via iTunes
Quick Hits: Mary J. Blige, Alicia Keys, Avicii, P!nk, Bruce Springsteen, David Bowie
One Direction Announce The Release Of New Album FOUR
FMQB NOW

Marissa Lanchak
APD/MD
WFLY/Albany

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!