Rdio Updates App To Lead With Free Internet Radio Service, Introduces Personalization And Discovery Features
September 4, 2014
Untitled Document

Rdio today updates its app to lead with a free Internet radio service and introduces a suite of new features making it even easier for subscribers to listen to music any way they want, from stations to playlists to albums and to songs. Rdio’s free stations-first offering features 15 times more music than the leading Internet radio service and a wide variety of station types, including algorithmic artist- and genre-based stations, human-curated stations programmed to fit any mood or activity, personalized stations tuned to each individual listener, and stations based on tastemakers.

Anyone can now instantly enjoy rich, programmed-free stations -- no trial or subscription necessary -- and can enjoy all of the new features cross platform. This product update underscores Rdio’s commitment to create the best-in-class streaming Internet radio experience through personalized music discovery, coupled with a best in class on-demand subscription offering. 

The new features include:
• Home -- An evolving and constantly refreshing feed of personalized music stories that surfaces the best of Rdio in a single destination. Stories are built around the listener’s music preferences, recent activity from tastemakers and friends, recommendations from Rdio experts, and more.
• Favorites -- Expanding listeners’ collections so they can keep track of everything they love, all in one place.
• Browse -- Where Rdio’s new curated stations can be explored.
• Trending -- See which stations, songs, albums, artists, or playlists are popular among all Rdio music lovers, or toggle to people you follow and make it more personal.

“We are in the very early days of the era of streaming music and there is a huge opportunity to bring this remarkable experience to people around the world,” said Anthony Bay, CEO of Rdio. “For the first time in history, it’s possible to have access to all of the world’s music through a single application – any time and anywhere – tuned to you. We're focused on offering the world's best music experience built around the listener. We now lead with a free stations experience combined with the ability to upgrade to a full on-demand subscription service that offers access to any song, album or playlist, and additional stations features. Internet radio and music subscription have traditionally been seen as two different options but we believe there are compelling reasons for them to go hand-in-hand as one."

In the U.S., the free service is made possible through an innovative advertising and promotion partnership with Cumulus, whose Westwood One advertising sales division is the radio leader, including exclusive advertising launch support from Macy’s and Home Depot. Both partners will be supporting Rdio's advertising products, including running audio ads synched with high-impact display units across web and mobile, as well as creating branded stations that provide both partners with ownership of all audio ad messaging during station playback.

“This is the most exciting Internet radio product we’ve seen and provides a compelling complement to our nationwide broadcast radio platform,” said Lew Dickey, CEO of Cumulus. “Our partnership with Rdio creates a unique opportunity for advertisers to reach their target audiences whenever and wherever they consume audio content.”




 
Breaking News
Entravision Announces Extension Of Share Repurchase Program
OG 97.9 FM Debuts In Atlanta Today
Kassof Research: Country P1’s: Country Proud
In Brief - November 25, 2014
November 24, 2014
T-Mobile Doubles Down On Music Freedom, Adds 14 New Services
Shawn Barron Named VP, Urban A&R For Atlantic Records
Kassof Research: A/C P1’s: Comfort Food
In Brief - November 24, 2014
November 21, 2014
RAB Report: Radio Shows Double-Digit Growth In Digital Revenue For Q3
The Week In Review: 11/17-11/21
Jaysson Reno Named VP, Sales For KGO-AM, KSFO-AM
Kassof Research: CHR P1's: Excited & Social
In Brief - November 21, 2014
November 20, 2014
Cumulus Promotes Jeff Davis To National Director Of Stratus Music Scheduling
Mike Fredrick Named Hubbard Radio Cincinnati VP/Market Manager
Hubbard Radio Announces New Division, 2060 Digital, LLC
Kassof Research: Christian Radio P1’s: Mission Accomplished
In Brief - November 20, 2014
November 19, 2014
Musicians On Call Raises $700,000 At 15th Anniversary Celebration
iStreamMEDIA Adds Christopher Cottrill As VP/Music Content, Programming
Jordan Blaugrund Promoted To VP, Digital Marketing, RCA Records
DeVito/Verdi Retained To Drive Awareness Of NextRadio App
Kassof Research: Rock P1’s: Too Cool to Care?
In Brief - November 19, 2014
November 18, 2014
100.3 The Beat Launches In St. Louis
Music News
Fall Out Boy To Drop Album in January
Quick Hits: Kurt Cobain, One Direction, Bob Dylan, Baha Men
One Direction Dominates 2014 AMAs
Katy Perry Is Ready For Some Football
Quick Hits: 5 Seconds of Summer, Drake & 2 Chainz, Grammy Foundation Legacy Concert, James Blake & Kanye West
Iggy Azalea, J. Lo To Team Up on AMAs
The Week In Review: 11/17-11/21
Quick Hits: Saturday Night Live, Billboard Touring Awards, YouTube Music Awards, Arcade Fire
Quick Hits: One Direction, Taylor Swift, Young The Giant, Guns N' Roses, Jimmy Ruffin
Taylor Swift's 1989 Remains At #1
Quick Hits: U2, Katy Perry, Paramore, Lana Del Rey, The Voice
Foo Fighters Announce Major 2015 North American Tour
Ed Sheeran Launches "Thinking Out Loud"
Quick Hits: American Music Awards, New Now Next Awards / Jessie J, Smashing Pumpkins, Prince Royce, Marilyn Manson, The Decemberists, Bonnaroo, James Blunt
U2 Postpones Tonight Show Residency
FMQB NOW

Jon Zellner
SVPP, iHeartMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!