Nielsen Audio Today Report: New Insights Into Network Radio Listeners
September 4, 2014
Untitled Document

The audio landscape offers more choices and more varieties of programming than ever before, and nearly all Americans (91.5% of us) tune to radio over the course of the week. That’s 244 million listeners engaging with content that varies from hyper-local news and information to national programming available in hundreds of markets.

The latest Nielsen Audio Today Report profiles the impact of Network Radio, the large catalog of national content available each week from AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Premiere Networks, United Stations Radio Networks and Westwood One, offering everything from music to sports to talk programming from a variety of personalities and perspectives.

Nearly 7 in 10 Americans (68%) are reached by Network Radio every week, in markets large and small, on a platform that offers advertisers the ability to reach consumers on a national scale across hundreds of markets.

Some key findings from the report include:
- Radio in the U.S. plays a big role in our weekly media lives; more than 90% of all Americans (age 12 and older) use radio each week and nearly 70% are engaging with network radio content.

- The listeners reached by these networks are highly qualified consumers: 74% of all full-time workers listen to Network Radio; 69% of those with household incomes over $75,000 per year listen to Network Radio and 66% of college graduates tune in each week, too.

- Network Radio also attracts a diverse crowd by nature of the sheer volume and variety of content available each week. This programming appeals to Millennials (70% reached every week), Generation X (72%), Boomers (70%), Hispanics (62%) and African Americans (74%).




 
Breaking News
Cat Collins Joins iHeartMedia's National Programming Platforms Team
TT Torrez Joins HOT 97/New York As Music Director
In Brief - September 18, 2014
September 17, 2014
Charese Fruge Named VP, Programming, CBS Radio Las Vegas
iHeartRadio Music Festival To Stream, Broadcast Live Across Multiple Platforms Nationwide
KDKB/Phoenix Becomes ALT AZ 93-3, Arizona's Alternative
Report: U.S. Advertising Expenditures Increased 0.7 Percent In Q2 2014
In Brief - September 17, 2014
September 16, 2014
Clear Channel Rebrands As iHeartMedia
Nielsen Releases Radar September 2014 Network Ratings
Republic Records Restructures Media Department, Adds Key Executives
NRG Media Names Erica Dreyer Director Of Integrated Media
In Brief - September 16, 2014
September 15, 2014
WLUP-FM/Chicago Takes Fresh Direction With New Weekday Line-up, Nationwide Talent Search
CCM+E San Antonio Names Don Gosselin PD For KAJA, KRPT
Justin Wittmayer Appointed VP/Market Manager For Cumulus San Francisco
BIA/Kelsey Releases New Study On SMB Social Media Usage
In Brief - September 15, 2014
September 12, 2014
Republic Records Names Rick Krim EVP, Artist Development
BIA/Kelsey Releases New Study On SMB Social Media Usage
The Week In Review: 9/8-9/12
NAB Donates To Committee To Protect Journalists In Honor of James Foley, Steven Sotloff
2014 NAB Marconi Radio Award Winners Announced
iStream Data Debuts, Appoints VP/GM
In Brief - September 12, 2014
September 11, 2014
Music News
U2, Apple Partnership Has More In Store
Quick Hits: Metallica, Kanye West & Lorde, Dr. Dre, Paul McCartney
FMQB Photo Pass: Steve Winwood & Tom Petty
Quick Hits: Lecrae, Bruce Springsteen, Jessie J
Taylor Swift Talks 1989
Quick Hits: Katy Perry / MTV EMAs, Icona Pop, Whitney Houston, Manchester Orchestra, Mary Lambert, K. Michelle
One Direction Says "Steal My Girl"
Quick Hits: Beyoncé & Jay Z, Neil Young's Bridge School Benefit, Bon Jovi, George Harrison
Quick Hits: Gwen Stefani, Iggy Azalea, Demi Lovato, Calvin Harris, Ellie Goulding, Kendrick Lamar
U2 Already Plotting Next Album?
The Week In Review: 9/8-9/12
Quick Hits: Madonna & Alicia Keys, Kanye West, Ariana Grande, iHeartRadio Australia Music Festival, Stevie Wonder
Maroon 5 Land Second #1 Album With V
Ariana Grande To Hit The Road For "The Honeymoon Tour"
Quick Hits: Nicki Minaj, Paul McCartney, John Mellencamp, The Lumineers
FMQB NOW

Marissa Lanchak
APD/MD
WFLY/Albany

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!