Nielsen Audio Today Report: New Insights Into Network Radio Listeners
September 4, 2014 Untitled Document
The audio landscape offers more choices and more varieties of programming than ever before, and nearly all Americans (91.5% of us) tune to radio over the course of the week. That’s 244 million listeners engaging with content that varies from hyper-local news and information to national programming available in hundreds of markets.
The latest Nielsen Audio Today Report profiles the impact of Network Radio, the large catalog of national content available each week from AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Premiere Networks, United Stations Radio Networks and Westwood One, offering everything from music to sports to talk programming from a variety of personalities and perspectives.
Nearly 7 in 10 Americans (68%) are reached by Network Radio every week, in markets large and small, on a platform that offers advertisers the ability to reach consumers on a national scale across hundreds of markets.
Some key findings from the report include: - Radio in the U.S. plays a big role in our weekly media lives; more than 90% of all Americans (age 12 and older) use radio each week and nearly 70% are engaging with network radio content.
- The listeners reached by these networks are highly qualified consumers: 74% of all full-time workers listen to Network Radio; 69% of those with household incomes over $75,000 per year listen to Network Radio and 66% of college graduates tune in each week, too.
- Network Radio also attracts a diverse crowd by nature of the sheer volume and variety of content available each week. This programming appeals to Millennials (70% reached every week), Generation X (72%), Boomers (70%), Hispanics (62%) and African Americans (74%).