Crystal Castorena Named GM For Impact Radio Group
January 11, 2017

Impact Radio Group CEO Darrell Calton has announced the promotion of Crystal Castorena to General Manager for Impact Radio Group’s Boise cluster effective Thursday January 12th. Castorena was recruited by Impact Radio Group in April of 2012.

CEO Darrell Calton said, “Impact Radio Group has always fostered a “hire your replacement mentality”. Crystal brings the company 17 years of experience, is truly a radio geek and I am so happy to promote her into this role. We have done so many exciting things she has been part of and by having her take the daily reins it free me to pursue our aggressive growth model for the company as we enter our second decade of cluster ownership in the Treasure

“I have always considered getting paid to work with the creative and amazing people that are drawn to radio such a privilege,” said Castorena. She added, “One of my favorite aspects of my career in radio has been being part of helping local businesses succeed with the use of a great radio ad campaign and the good we get to do for the community and employees. I love working at Impact Radio Group. Darrell Calton has created an environment where I have been
encouraged to learn and grow both personally and professionally.”

Currently, there are seven stations owned by Impact Radio Group, including KQBL (101.9 The Bull), KQBL-HD3 (92.7 The Alternative), KZMG (MY 102.7), KWYD (WILD 101), KSRV (96.1 BOB FM), KKOO (KOOL OLDIES 101.5), and KNFL (96.5 ESPN RADIO BOISE).

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Nikki Nite,
VP of Prog. & Ops,

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