Nadine Santos Promoted To Director/Programming & Artist Relations At Music Choice
January 19, 207
Music Choice has announced the promotion of Nadine Santos to Director, Programming & Artist Relations.
As Director, Santos will oversee all day-to-day operations of the entire Programming Department. Santos will also work closely with other divisions within the company to increase audience growth through artist integration programs, strategic partnerships and multiplatform initiatives to attract the next generation of Music Choice users.
Christina Tancredi, COO of Music Choice stated, “Nadine’s deep knowledge of the music industry has made her a natural leader for our Programming Department. We are delighted about her promotion and excited for her to further our Pop relationships and expand into other genres.”
Since 2016, Santos has been successful in creating artist integration programs with Ed Sheeran, Ariana Grande, Coldplay, Bruno Mars, Lady Gaga, Alessia Cara, DNCE, and many more. Under her guidance, time spent listening on the Hit List Music Channel increased 22%
Santos will continue to be responsible for all of Music Choice’s Pop stations including Top 40, Hot AC, and Country formats across Music Channels, On Demand, Video Channels and connected devices.
Santos rejoined Music Choice in October 2015 and has an extensive radio background having programed some of the most successful pop and hip hop formats in the country including WBMP (92.3 AMP Radio) in New York City and WWPR (Power 105.1) in New York.