City of Hope Presents The 11th Annual Taste of Hope
February 3, 2017

City of Hope, a world-renowned independent cancer and diabetes research and treatment center, has announced its Music, Film and Entertainment Industry Group’s (MFEI) 11th annual Taste of Hope event taking place on Thursday, March 23 in New York City. Over the last decade, the event has brought together the industry’s most elite executives and high profile attendees. Some previous attendees of note have included; Taylor Swift, Mariah Carey and Carrie Underwood.

Event founder, Alissa Pollack, EVP/Global Music Marketing at iHeartMedia, leads the event committee. Along with being a driving force in one of the industry’s leading media companies, Pollack has shown tremendous philanthropic support for City of Hope over the years.

Other music industry icons that help serve on the event committee include; Steve Bartels, CEO of Def Jam, Tom Corson, President /COO of RCA Records, Shawn “Pecas” Costner, VP/Player Relations at Roc Nation Sports, Bruce Gearhart, President at Bacchus Importers, LTD., Peter Gray, GM & EVP/Promotion & Media at Warner Bros. Records, Richard Palmese, CEO of Palmese Entertainment at Azoff Music Group, Antonio “L.A.” Reid, Chairman/CEO at Epic Records, Marcus Grant, Manager at TwentyThree12, Dave Dyer, SVP/Promotion at Warner Bros. Records, Mike Easterlin, President at Roadrunner Records and Greg Thompson, President at Maverick Music.

A portion of funds raised at the 11th annual Taste of Hope will go to the Jason Pollack Memorial Fund at Musicians on Call, which supports music programming for patients and their families at City of Hope.

The event, one of the industry’s most exclusive networking evenings, will include a hosted cocktail reception, dinner and a live and silent auction. For information about becoming a sponsor, purchasing tickets or to make a donation, visit or email Gabriela Aguilera at or 626-218-6313.

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