MIW Radio Group: 2016 Gender Analysis

According to the latest MIW Gender Analysis Study released by the Mentoring and Inspiring Women in Radio Group (MIW’s) out of 11,229 AM and FM radio stations - accounted for by PrecisionTrak as of December 31, 2016 - 1,944 or 17.8% have women holding the General Manager position in 2016.  This is a half-point increase from 2015, which was 17.3% and continues to show growth from 2004, twelve years ago, when the percentage was only 14.9%.  The annual study is compiled, analyzed and released by the MIW’s from information provided by PrecisionTrak.

In the top 100 radio markets, the number of female GM’s is almost the same as the national average when evaluating all markets. In 2016, women managed 17.7% of stations in these markets, which compares to 16.3% in 2015.  Overall, sales management continues to provide the best management opportunities for women. In 2016, 31.5% of all stations had a women sales manager, which is up one full percentage point from the prior year.  And in the top 100 markets, 31.4% of the stations have women SM’s, which is a slight increase from 2015.

The greatest challenge for women in radio management continues to be found in the programming department. Women currently program only 10.7% of all stations in the country, which compares to the same number ten years ago. The news is better in the top 100 markets where women programmers now represent 12.2%, which is basically flat from last year.

The MIW’s have been analyzing and publishing these gender numbers for the past seventeen years. “It is so important that we track women in broadcast leadership roles,” says MIW Group spokeswoman Kay Olin. “Not only does it keep us focused on our MIW mission, it keeps us focused on supporting and growing a leadership path for female professionals that have chosen a career in radio broadcasting.”




 
Breaking News
iHeartMedia San Diego/Riverside Names Rob Scorpio SVP/Programming, Kid Jay PD of KGGI
February 24, 2017
UMG Revenue Hits $5.57 Billion in 2016
BMI Withdraws Interim Fee Petition to RMLC
Talia Schlanger Named World Café Host
The Kane Show & Ocean Park Standoff Share "Good News"
Tim "Minnesota Fattz" Snell Named SVP of Programming for iHeartMedia-Augusta
February 23, 2017
iHeartMedia Revenue Up in Q4, Full-Year 2016
Study: Actual Ratings Panelists - We Want Personalities And Fun!
iHeartMedia Tampa Names Pete Norden SVP/Sales
The Syndicate Promotes from Within to Strengthen Marketing, Radio & Finance Departments
2017 NAB Crystal Radio Awards Finalists Announced
February 22, 2017
Entercom Reports Fourth Quarter and Annual Results
Study: “Local” Is Not Radio's Best Defense Against Pureplays
Ashley Z Takes On Nights At Q100/Atlanta Nights
Benztown Releases Third Annual Benztown 50 List of Top Voiceover Professionals in Radio
February 21, 2017
Study: Just Over Half Of At Work Listening Goes To Radio
iHeartMedia Names Blaine Jackson PD At WLUB/Augusta
CMG Atlanta Radio Names Jaleigh Long Director of Sales
In Brief - February 21, 2017
February 20, 2017
Study: Radio Dominates In Connected Cars
February 17, 2017
Study: Women to Radio: I Love You, But….
iHeartMedia Fort Myers Adds New Nighttime On-Air Hosts Lulu & Lala On Y100.1
Entercom Los Angeles Extends KSWD's "Uncle Joe'Benson
February 16, 2017
Music News
Beyoncé Drops Out of Coachella Lineup
Quick Hits: John Mayer, Lorde, Eminem, Gucci Mane, Lionel Richie & Mariah Carey
Bruno Mars to Receive 2017 iHeartRadio Innovator Award
David Bowie Honored at Brit Awards
Katy Perry Talks New Album Rollout
Quick Hits: Ed Sheeran, Future, Songwriters Hall Of Fame, Chris Brown, Young The Giant
Fifty Shades Darker Soundtrack Debuts Atop Billboard 200
James Brown's Drummer Clyde Stubblefield Dies
Quick Hits: Katy Perry, Ottawa Bluesfest Lineup
Quick Hits: The Roots Picnic, Ringo Starr & Paul McCartney, Lana Del Rey
Republic Records, ZXL Music & The Grimmie Family To Release New Christine Grimmie Music
Linkin Park Announce New Album, Release Single "Heavy"
Migos Joins With Motown & Capitol Records
Quick Hits: Beyonce, Adele, Metallica, Michael Jackson, OneRepublic
Katy Perry, Ed Sheeran, The Chainsmokers, Shawn Mendes, Noah Cyrus, Bruno Mars Set To Perform At The 2017 iHeartRadio Music Awards
FMQB NOW

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!