Study: Who Do Women Love Most – Radio or Pandora?
February 16, 2017

Women 15 to 54 say they love their favorite radio station more than Pandora, and by a huge margin: 58% to 32%. This and other information about how women feel about radio today will be presented today in the first of four webinars from Alan Burns and Associates in partnership with Strategic Solutions Research.

“Most women have a surprisingly deep connection to their favorite radio station,” said Alan Burns. “We asked them who they felt understood them better: the radio station they listen to most, people who decide what fashions to stock in department stores, or the manufacturers of the cosmetics they use. Despite the fact that the cosmetics and fashion industries spend millions of dollars on understanding and predicting women, radio wins (80% to 69% each for fashions and cosmetics).

“And wait ‘til you see who else radio beat,” added Strategic EVP Hal Rood, “it stunned us.”

The topic of today’s webinar is from the Burns/Strategic study “the State of Radio with Women” and looks at a five-year trend in women’s perceptions of the medium. “Most of the news is good,” said Burns, “but it’s not all rainbows and ponies for radio. By the end of the presentation, we think most people will agree with us that the glass is mostly, but not completely, full, with a leak that needs to be plugged.”

The study, titled “What Women Want 2017 – Insights into Radio, Music, and New Media” surveyed 2,000 women aged 15-54 for their usage and perceptions of radio, pure play music streamers, and other sources of music, including what audio drivers of connected vehicles listen to. Results are being released in a series of four webinars, with the first scheduled for today, Thursday (Feb. 16) at 2pm Eastern/11am Pacific.

You can register for the free 30-minute webinars by clicking here: What Women Want 2017 Webinar or the What Women Want icons at
www.burnsradio.com or www.strategicsolutionsresearch.com.




 
Breaking News
iHeartMedia San Diego/Riverside Names Rob Scorpio SVP/Programming, Kid Jay PD of KGGI
February 24, 2017
UMG Revenue Hits $5.57 Billion in 2016
BMI Withdraws Interim Fee Petition to RMLC
Talia Schlanger Named World Café Host
The Kane Show & Ocean Park Standoff Share "Good News"
Tim "Minnesota Fattz" Snell Named SVP of Programming for iHeartMedia-Augusta
February 23, 2017
iHeartMedia Revenue Up in Q4, Full-Year 2016
Study: Actual Ratings Panelists - We Want Personalities And Fun!
iHeartMedia Tampa Names Pete Norden SVP/Sales
The Syndicate Promotes from Within to Strengthen Marketing, Radio & Finance Departments
2017 NAB Crystal Radio Awards Finalists Announced
February 22, 2017
Entercom Reports Fourth Quarter and Annual Results
Study: “Local” Is Not Radio's Best Defense Against Pureplays
Ashley Z Takes On Nights At Q100/Atlanta Nights
Benztown Releases Third Annual Benztown 50 List of Top Voiceover Professionals in Radio
February 21, 2017
Study: Just Over Half Of At Work Listening Goes To Radio
iHeartMedia Names Blaine Jackson PD At WLUB/Augusta
CMG Atlanta Radio Names Jaleigh Long Director of Sales
In Brief - February 21, 2017
February 20, 2017
Study: Radio Dominates In Connected Cars
February 17, 2017
Study: Women to Radio: I Love You, But….
iHeartMedia Fort Myers Adds New Nighttime On-Air Hosts Lulu & Lala On Y100.1
Entercom Los Angeles Extends KSWD's "Uncle Joe'Benson
February 16, 2017
Music News
Beyoncé Drops Out of Coachella Lineup
Quick Hits: John Mayer, Lorde, Eminem, Gucci Mane, Lionel Richie & Mariah Carey
Bruno Mars to Receive 2017 iHeartRadio Innovator Award
David Bowie Honored at Brit Awards
Katy Perry Talks New Album Rollout
Quick Hits: Ed Sheeran, Future, Songwriters Hall Of Fame, Chris Brown, Young The Giant
Fifty Shades Darker Soundtrack Debuts Atop Billboard 200
James Brown's Drummer Clyde Stubblefield Dies
Quick Hits: Katy Perry, Ottawa Bluesfest Lineup
Quick Hits: The Roots Picnic, Ringo Starr & Paul McCartney, Lana Del Rey
Republic Records, ZXL Music & The Grimmie Family To Release New Christine Grimmie Music
Linkin Park Announce New Album, Release Single "Heavy"
Migos Joins With Motown & Capitol Records
Quick Hits: Beyonce, Adele, Metallica, Michael Jackson, OneRepublic
Katy Perry, Ed Sheeran, The Chainsmokers, Shawn Mendes, Noah Cyrus, Bruno Mars Set To Perform At The 2017 iHeartRadio Music Awards
FMQB NOW

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!