Cumulus Media Brings Hot AC To Savannah, GA Launches WZAT (102.1 The Sound)
March 27, 2017
Cumulus Media has announced it has debuted Hot AC WZAT (102.1 The Sound)/Savannah, GA. Formerly branded as NASH (Icon 102.1) the station flipped formats at 5:00pm on Friday (March 25).
102.1 The Sound kicks off its first full week on air this morning with The Bert Show, which airs weekdays from 6:00am-9:00-am. The Bert Show is hosted by Bert Weiss, who, with his co-hosts, brings morning listeners an upbeat blend of lifestyle advice, national entertainment news, celebrity interviews, humor and a large on-air community.
Eric Mastel, Vice President/Marketing Manager, Cumulus Media-Savannah, said: “We are all very excited to debut Savannah's newest radio station, 102.1 The Sound. After extensive market research, it was overwhelmingly evident that Savannah was asking for a radio station they could call their own. 102.1 The Sound is not only named for the music, but also for the beauty of our home and the water that surrounds us. With artists like Rihanna, Taylor Swift, Justin Timberlake, The Weekend and Lorde, and featuring The Bert Show in the morning, we have given Savannah exactly what they asked for-- 102.1 The Sound! The initial response has been amazing and we are grateful for all the positive comments that new fans of 102.1 The Sound have given us. "
Operations Manager Gerald McCracken added: “I’d like to thank Cumulus for the support to make this change and want to thank Mike McVay, Greg Frey, Rob Roberts and especially Eric Mastel. His leadership through this process has been most helpful.”