Warner Bros. Records Appoints Allyson Cherny-Weston VP/Brand Partnerships
May 9, 2017

Warner Bros. Records has announced Allyson Cherny-Weston has been appointed Vice President of Brand Partnerships. She will report to Lori Feldman, Executive Vice President of Strategic Marketing, and will be based at the company's New York office.

"Ally's got great experience and intuitive ability, connecting brands with musical artists, experiences, content and storytelling that authentically reach consumers and fans," said Feldman. "At Warner Bros. Records, she will be instrumental in creating innovative approaches to partnerships across multiple platforms and will help expand our brand marketing reach. We are thrilled to have her on the team."

"I am extremely honored to be joining the Warner Bros. Records family and the forward-thinking Brand Partnerships team," said Cherny-Weston. "I am excited and eager to utilize the branding expertise that I have cultivated over the last 8 years in the industry to create meaningful brand partnerships for WBR's stellar roster of artists."

Before joining Warner Bros. Records, Cherny-Weston was at Sony Music Entertainment, where she was Manager, Director, and then Senior Director of Global Brand Partnerships for RCA Records. She worked with both brands and talent on campaigns ranging from Pentatonix/Lego, Elle King/Ray-Ban and Hilary Duff/AT&T to Gavin DeGraw/MTA, Bleachers/Beats Music and Tom Odell/Artist Den. She also led efforts on branded artist performances like Betty Who/AMEX Unstaged Artist In Residency and Jordan Sparks/NFL, as well as secured sponsorships for artist promotional tours like Ray LaMontagne/Citi. She started out at Sony Music Entertainment in 2008 as a Specialist in Global Brand Partnerships for RCA/Jive Label Group, where she was involved in various brand partnership opportunities, including Mike Posner/Sony Ericsson, Justin Timberlake/Gilt Groupe, Pitbull/Kodak and Rod Stewart/HSN.




 
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Nicki Farag,
SVP of Promotion,
Def Jam Recordings

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