
| Study: Digital Music Consumers Are More Involved Music Fans |
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January 4, 2007
A new study from the Digital Media Association (DiMA) finds that digital music consumers are more involved and passionate music fans. The organization surveyed over 1000 consumers, finding that 60 percent are listening to more music since they began using an online music service, including Internet radio and digital music download services. The majority of those surveyed found that listening to music online has allowed them to discover new artists and try out more music than before. Over 60 percent said they have discovered "some new artists," with 25 percent saying they found "a lot of new artists." Additionally, over 35 percent said they now talk about music more than before, and more than 75 percent have recommended an online service to someone else. Also 15 percent of online music fans say they are now attending more concerts. "These findings demonstrate that real music fans – and today’s music tastemakers – are online,” said DiMA Executive Director Jonathan Potter. “This makes the 2006 holiday sales jump in music devices and sound recordings exponentially more important to artists, songwriters, producers and music publishers, as online music’s impact extends way beyond immediate revenues. Consumers of innovative online music services are reviving the music economy as they enjoy more music and more new music in every way possible, and most importantly, as they introduce their friends to the music and online services they enjoy.” DiMA also found that roughly half of digital music fans spend over $200 each year on music, with 30 percent spending over $300. "Prior to the digital age, someone who purchased six CDs per year – valued at just over $100 – was considered a significant music consumer,” said Potter. “Online music consumers’ spending habits, combined with what they are doing to promote and expand music enjoyment, is great for the entire music industry – artists, songwriters and producers."
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