Apple Officially Unveils The iPhone
January 9, 2007

After years of waiting, Apple founder Steve Jobs "reinvented the phone" today, unveiling the iPhone officially at the company's annual Macworld. The device is of course capable of far more than just music and phone calls. It features a 3.5 inch wide touchscreen, a 2 Megapixel camera, 4 or 8 GB of storage space, Bluetooth and WiFi and also runs the latest Mac software, including the Safari Web browser. The screen also mirrors the iPod and iTunes photo and video capabilities.

The touchscreen uses a brand-new interface technology called MultiTouch and Jobs compared it to the iPod click wheel in terms of importance. "iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone," said Jobs. "We are all born with the ultimate pointing device -- our fingers -- and iPhone uses them to create the most revolutionary user interface since the mouse."

The device also functions as "a widescreen iPod," with the MulitTouch interface replacing the click wheel as the preferred way to scroll through music. The MultiTouch technology also features state-of-the-art sensors, making it sensitive to the device's usage as a phone vs. other features. The iPhone syncs with all contact lists, allowing users to organize up-to-date contacts, create "favorites" lists and more.

The computer giant has partnered with Cingular Wireless on the new iPhone, which will be priced at $499 for the 4GB model and $599 for 8GB, and include a two-year contract. The device won't ship until June here in the U.S., and it will arrive in Europe later in 2007 and in Asia in 2008.

Additionally, Apple announced that the iTunes Music Store has crossed the two billion mark in songs sold via the digital store. Fifty million TV shows and 1.3 million movies have also been sold. "iTunes has crossed another major milestone by selling over two billion songs -- with over a billion of them sold in the last year alone -- making it by far the world's most popular music store," said Jobs. "And by selling 50 million TV shows and over 1.3 million movies to date, iTunes is already the largest online video store in the world as well."

Apple also revealed the new Apple TV device, which allows users to share files between the computer and television.

Jobs' press conference wrapped up with a special, live performance by John Mayer.




 
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Nikki Nite,
VP of Prog. & Ops,
Entercom/Austin

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