EXCLUSIVE REPORT: A2IM's Gordon Looks To The Future Of Indie Music On The Radio
March 5, 2007

With a pending deal between the FCC and four major radio companies - CBS Radio, Clear Channel, Entercom and Citadel - set to give independent artists unprecedented access to the airwaves, American Association of Independent Music (A2IM) Board Member Peter Gordon is excited for the future of indie music.

Gordon, who was the lead negotiator for A2IM in the pending announcement, tells FMQB that final details may take "a few days," but "we have an understanding in principle. We have agreed to agree, which is always nice."

"This is a chance for our industry to take matters into our own hands and find our own corrective measures, as free markets should do," adds Gordon. "This points to the success of individuals that can move forward and do the right things for the right reasons."

Asked to define what constitutes an indie label, Gordon replied, "In general terms, if you are not owned and controlled by a major label, and your market share is not reported by a major label, then you are an independent label. It has to be fully defined, but those are the general working principals."

"Independents have grown over the years," said Gordon while explaining how this deal was able to come to fruition. "We are now properly organized with the A2IM. We know how to marshal our resources. We didn't really have a single voice before, so we were a hard group to grab ahold of and work with on a national basis. Now that we know our constituents, we've put all that knowledge and professionalism to good use and are bringing it to radio. They need to be commended  for seeing the opportunity as a chance to turbocharge themselves in the market and become more relevant than they have ever been."

The forthcoming agreement will find radio stations from the four companies offering 8,400 half-hours of free airtime to independent and local artists across a wide range of genres including Country, Hip-Hop, Rock and more. The time devoted to independent artists would be required to air between 6 a.m. and midnight.

Details of the breakdown of half-hours per radio company are still being worked out. Gordon says they were first looking for a "basic level of commitment which shows that this is being taken very seriously. We also have to respect that every radio group will implement them with different programming concepts and points of execution. We certainly respect that and will work with them on an individual basis to make sure this is successful. We're not trying to make it one-size-fits-all. We're trying to be flexible within their programming philosophies. That's what makes us good as indies. We are agile. We are forward thinking and willing to work with radio to herald this relationship for the right reasons."

One question among some programmers that FMQB talked to today found them wondering if the programming half-hours needed to run in blocks. Some stations feel they have two or three hour programs dedicated to new music equally from both independent and major labels. So would that type of programming fulfill the pending agreement?

"We've looked at it in principle as an indie programming block," explained Gordon. "There may be variations on a theme, depending how a station is formatted and their relationship with the market. But the block is the first operative principle. From there we have to see what type of programming fits in best with what the listener is experiencing. We don't want to be considered out of context, but we want to have that point of recognition. The whole point is indie content is being isolated as something very special and an important segment of the programming."

Asked if stations could relegate the half-hour blocks to their HD channels, Gordon replied, "This is terrestrial right now."

Gordon also wanted to stress that he sees this agreement as "not the end of a negotiation, but the start of a relationship. Maybe we are starting with 8,400 half-hour blocks, but that could double or triple. This is really the hope and the promise of two sectors coming together to add a freshness to the approach. We really can't do it without radio." 




 
Breaking News
Louie Diaz Named PD At KLIF/Dallas
In Brief - August 29, 2014
The Week In Review: 8/24-8/29
August 28, 2014
NuVoodoo Releases Social Media Findings Of Ratings Prospect Study
T-Mobile's Music Freedom Expands With Six New Music Streaming Services
In Brief - August 28, 2014
August 27, 2014
STRATA Survey: Ad Agencies’ Interest In Digital Video Jumps 45% From A Year Ago
In Brief - August 27, 2014
August 26, 2014
Scott Carter Promoted To SVP/Marketing At Epic Records
CCM+E Nashville Debuts ALT 98.3
CBS Radio, Townsquare Media Partner To Create The Michigan News Newtwork
Stacey Thomas Appointed Director, Media Integration For CCM+E Philadelphia
In Brief - August 26, 2014
August 25, 2014
Lance Houston Named New PD Of Boston's 101.7 The Bull
In Brief - August 25, 2014
August 22, 2014
eQB NOW
The Week In Review: 8/18-8/22
Chris Edge Adds PD Duties At WDCG/Raleigh
SoundExchange Q2 Digital Radio Report Highlights Digital Radio Transformation
In Brief - August 22, 2014
August 21, 2014
NuVoodoo Ratings Prospect Study Reveals Broadcast Radio Beats Pandora For Music Satisfaction
CBS Radio Adds To Sports Programming Leadership Team
iHeartRadio Survey: Carrie Underwood Music’s Best Female Role Model
In Brief - August 21, 2014
Music News
MTV VMAs Spike Sales For Beyoncé and More
Quick Hits: Bruce Springsteen, John Legend, Shakira
The Week In Review: 8/24-8/29
Quick Hits: Chris Brown, Weezer, Miley Cyrus, Brandon Flowers, Paul McCartney, Bob Dylan
Wiz Khalifa Earns First #1 Album, Taylor Swift Debuts At #1 With New Single
Quick Hits: Ariana Grande, Kings of Leon, Lady Gaga, Neil Young
Usher Slowly Revealing Tour Plans
Quick Hits: Bad Boy Records, Ty Dolla $ign, Gerard Way, Bob Dylan
Beyoncé, Miley Cyrus Rule 2014 MTV VMAs
Slipknot Unmasks Details of The Gray Chapter
Quick Hits: Eminem & Shady Records, Ed Sheeran, Prince, Grouplove, Cobra Starship
Quick Hits: Jessie J, Foo Fighters, Mariah Carey & Nick Cannon, Genesis, Fall Out Boy
The Week In Review: 8/18-8/22
Nickelback Signs With Republic Records
Quick Hits: Nico & Vinz, Sam Smith, Weezer, Ariana Grande, Shelby Lynne, Enrique Iglesias, T.I., Iggy Azalea
FMQB NOW

Jeff Sottolano
Director of Programming
CBS Radio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!