WXTB Cuts "Monsters" Morning Show
January 3, 2005

WXTB (98 Rock)/Tampa has dropped the Orlando-based Monsters in the Morning Show from its air line-up.

"The Monsters did a commendable job at a tough time for us," said General Manager Dan DiLoreto. "But, 98 Rock's heritage has always been with a cutting edge locally based morning show reflecting on what’s important to Tampa Bay. Our listeners have come to expect this from us, and we have every intention of delivering that type of morning show to them."

"The search is on for that next morning show on 98 Rock," added WXTB RVP/Programming Brad Hardin. "The Monsters were great to work with. I have no doubt that they will continue their success in Orlando. Research conducted has told us that Tampa Bay wants a show that reflects the views and needs of the young adult listener; it is our goal to find that show. "

Until a new show is hired, 98 Rock will feature music, news and traffic hosted by longtime 98 Rock personality Ron Michaels.




 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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