Y100's Preston & Steve Cross The Street To WMMR
January 14, 2005

WPLY (Y100)/Philadelphia's morning show, The Preston & Steve Show, are crossing the street to Greater Media Mainstream Rocker WMMR for wake-ups, FMQB has learned. The duo's current contract with the Radio One Modern Rocker expires at the end of February, and word is they will have to sit out a six-month non-compete before joining the Heritage Rocker later this summer, just prior to the Arbitron fall ratings period.

With Howard Stern set to end his syndicated show on terrestrial radio at the end of this year -- currently airing in Philadelphia on Active Rock WYSP -- the move by WMMR to grab the well-known Preston & Steve Show puts them at the forefront of what will be a changing morning landscape for Philadelphia radio.

The move also bolsters a re-vamped WMMR line-up that currently includes longtime middayer Pierre Robert, new afternoon host Jaxon and new night host Dee Snider. WMMR's current morning show, The Philly Guys, underwent changes late last year with the departure of show anchor and former WIP-AM Sports talker Mike Missinelli. Co-hosts Vinny The Crumb and Joe Conklin were left to hold down the fort while a new host was sought. There is no word on either personality's future with the station.

Preston Elliot and Steve Morrison, voted Modern Rock's Best Local Morning Show in FMQB's 2004 Leaders Poll, have made serious inroads in the Philly market since their pairing over five years ago. In the recent Summer 2004 Arbitron book, the show landed a 6.4 share Persons 18-34 (4) and 3.0 Persons 12+ (11-t). Men 18-34 came in at 6.3 (2) and Men 25-54 with a 3.5 (9).

WMMR had no official comment on this story and calls to Y100 have not been returned.




 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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