Podcast Listenership Continues To Grow
May 28, 2008

Arbitron & Edison Media Research have released their third annual study on podcasting, and finds that listenership has made another impressive, year-to-year jump. According to their data, 18 percent of Americans listened to a podcast, up from 13 percent in 2007 and 11 percent in 2006. Video podcast consumption was up from 11 percent to 16 percent. Also, nine percent of Americans downloaded and listened to an audio podcast in the past month alone, which adds up to about 23 million people.

The study also found that time spent listening to all forms of online audio for podcast listeners is approximately 90 minutes longer per week than it is for other online audio consumers. Podcast users are also more likely to have a college degree and live in a household earning over $75,000/year. They are also more frequent online shoppers and more Web-savy overall.

The authors of the study conclude that podcasting is a viable alternative means to target attractive consumers who are otherwise proving difficult to reach with traditional advertising. Also, podcasters should consider lifestyles, context and even potential 'dayparting' content to be listened to at specific times for their audiences.

The study can be found here.




 
Breaking News
eQB NOW
CBS Corporation Reports 2015 Fourth Quarter And Full Year Results
Pandora Reports Q4 and Full Year 2015 Financial Results
Jason Kidd Joins Mix 107.3/Washington, D.C. As Afternoon Drive Personality
Z90/San Diego Co-Host Named For “Morton In The Morning”
In Brief - February 12, 2016
February 11, 2016
Charlie Walk Named President of Newly Formed Republic Group
Warner Bros. Ups Luke, Ravikoff in Rock Promo Positions
Entercom Reports Fourth Quarter and Full Year Results
Nielsen Reports 4th Quarter And Full Year 2015 Results
WBLI/Long Island Announces Drive Time Live With Syke & M.J.
February 10, 2016
iHeartMedia Promotes Senior Programmers To Executive Vice Presidents
CBS Radio Celebrates Grammy Awards With Over-The-Air & Digital Programming
February 9, 2016
RAB: Radio Increasing Focus On Digital Sales
107.1 The Brew Is Sacramento's New Home For Rock
In Brief - February 9, 2016
February 8, 2016
"Saturday Night Online" Rebrands As "Most Requested Live With Romeo"
iHeartMedia Names Travis Moon Director of Country Operations for the Austin-San Antonio Region
Entercom Kansas City Announces Appoints Alan Furst PD Of KMBZ
February 5, 2016
Stu Bergen Named CEO, International & Global Commercial Services For Warner Music Group
JoJo Turnbeaugh Named SVP of Programming for iHeartMedia Las Vegas
In Brief - February 5, 2016
February 4, 2016
John Strazza Joins RECORDS
Greater Media Promotes Buzz Knight to SVP of Program Development
Music News
Kanye Debuts New Album at MSG, But No Official Release Yet
Quick Hits: Drake, The Grammys, Dr. Dre, Glenn Frey
Kanye West Unveils The Life of Pablo
Quick Hits: The Grammys, No Doubt / AFI, Bruce Springsteen, NBA All-Star performers, The Beatles, Eaux Claires festival
Gwen Stefani Announces New Album, Filming Live Video During Grammys
Quick Hits: The Grammys / Eagles, Adele, Kelly Clarkson, The Grid NYC
Taylor Swift Leads Nominees for iHeartRadio Music Awards
Quick Hits: Kanye West, Disturbed & Breaking Benjamin, Lionel Richie tribute, Seether, Lamb of God, Way Home festival, Good Charlotte
Beyoncé Announces "Formation" Stadium Tour, Releases New Single
Metallica At CBS RADIO’s “THE NIGHT BEFORE” Concert in San Francisco
Rihanna Reaches #1 With Anti
Quick Hits: Grammy Awards, Zayn, Adele, Dead & Company, The Monkees, The Neighbourhood
Earth, Wind & Fire's Maurice White Dead At 74
The Entertainment World Remember Maurice White
Quick Hits: Rihanna, Lady Gaga, Future, The Lumineers, Stone Temple Pilots
FMQB NOW

Dom Theodore

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!