Eleven Seven Music, FMQB’s Rock Label of The Year 2008 and Mediabase’s #1 Independent Rock Label, has announced the formation of Five Seven Music, a label geared toward its alternative releases that will complement the rock roster.
Under the umbrella of The Eleven Seven Music Group, the two labels will have individual staff heading the label management, radio and new media/mobile divisions and will share services for marketing, branding, publicity international, touring, merchandising, third party licensing and strategic partnership support under the label group.
"With the escalating growth and accomplishments of the artists on our rock roster, we saw an opportunity to create a new label to best nurture our alternative releases," says Allen Kovac, Founder and CEO of The Eleven Seven Music Group. "The companies will work together with the same mission to identify and reach the fans directly through research, innovative marketing and online campaigns combining with integrated strategic positioning."
Sam Alpert will helm Five Seven Music with Jackie Kajzer being elevated to VP of Radio and Promotion and Bailey Vance overseeing new media for the new label. Frank Woodworth will continue in his role as General Manager of Eleven Seven Music with Jeremy Gruber overseeing the new media and mobile elements and Sr. VP of Marketing and Promotion Steve Kline guiding the radio staff. Kline's responsibilities include oversight of marketing and promotion for The Label Group.
"With a structure similar to Warner/Reprise, Five Seven and Eleven Seven will be run as individual labels along with the added power of our services staff. Eleven Seven Music has had such great success (at radio) with Sixx:A.M., Drowning Pool, Mötley Crüe, Buckcherry and Trapt. This strategic move will best position our records, super-serve our artists, and enable us to work more closely with our radio and new media and mobile partners," says Kline.
Kovac also announced that Lisa Van Zuidam will assume the position of Chief Operating Officer for The Eleven Seven Music Group and Lewis Kovac’s interim consultancy for the company comes to an end. Kovac can be reached at LewisKovac@aol.com.