iHeartMedia San Francisco announced today that Mark Adams has been named Program Director KYLD (WiLD 94.9) and KIOI (Star 101.3).
Adams will join the San Francisco team from iHeartMedia Portland, where he most recently served as Vice President of Programming. Prior to joining iHeartMedia he was Vice President of Music Programming at CBS Radio in Houston. Adam's industry experience also includes previous roles in the San Francisco, Milwaukee and Fresno markets.
"I'm thrilled to have Mark return to the Bay area and lead these two legendary stations," said Don Parker, VP/Programming, iHeartMedia San Francisco. "His track record speaks for itself and his prior experience programming in San Francisco makes him the ideal candidate to take the reins of Star and WiLD."
"Mark has done a great job increasing our Portland audience in a very short time and has earned this opportunity in San Francisco," said Brad Hardin, EVP/Programming, iHeartMedia. "I have no doubt he will do the same for KIOI and KYLD."
"Iím both excited and grateful for this amazing opportunity. WiLD 94.9 and Star 101 are both legendary radio stations featuring great talent on the air and behind the scenes. Itís an honor to become part of both stations and help write the next chapter," said Adams. "Itís been my long term goal to return to the Bay area and I would like to thank Don Parker, Katie Wilcox, Brad Hardin, as well as Hartley Adkins for their support. Iím looking forward to joining the iHeartMedia San Francisco team and getting to work with both WiLD and Star."
iHeartMedia Portland has begun a nationwide search for a Vice President of Programming.
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